Wednesday, May 10, 2017

How to Successfully Promote A Company Event on Social Media

A lot of work goes into planning a company event. After you’ve set an agenda, allocated a budget, chosen your amenities, and constructed a backup plan, it’s time to do some promotion. The goal may be to help your company increase brand awareness or attract more engagement. Whatever your goals are, using social media to share your event with others is essential in today's business environment. Keep reading for some essential elements of a social media strategy and some pointers geared toward promoting your event.


Plan Your Social Strategy

Most great things often require a plan. Start by identifying your customer base and deciding how they can benefit from your event. You can use the characteristics of your target audience to reach a great number of people effectively in Facebook’s audience targeting. You’ll often find that using social media to its fullest potential will require a bit of extra money from the budget, so be sure to set aside some extra cash to promote your event. 

Create Meaningful Content for Your Event

If your event is recurring, there are a few things you can do to kick off your social media involvement. If you’ve taken photographs or shot videos in the past, now is definitely the time to share, post, and pin them as a reminder to your audience. If others have written testimonials about your event, using them in your posts can be extremely effective. You’ll also want to make sure that your content is easy for viewers to read and visually pleasing. Canva and PicMonkey are commonly used tools that you can use to create some attractive social media graphics.

Some other examples of types of content include:
  • Finding influencers to share your event
  • Creating an event hashtag
  • Using quotes from speakers attending your event 
  • Going live on Facebook or Instagram
  • Offering early bird specials or discounts 

Hold an Online Contest

Giveaways and contests have been very common on social media, so constructing a simple one to giveaway free tickets to your event can get your audience excited. Be sure to check each social platform’s rules before running a contest.

You can find more information about running a social media contest at

Distribute Your Content in the Right Places

Not every company attracts the same people, and not every platform has the same audience. For instance, if you would like to attract mothers ages 30-50 to an ecommerce site, Pinterest would be a great platform to utilize. If you’re looking to attract teens and young adults, schedule your posts for times they would be most active on social media, such as after school or later in the evening. If you’ve done your due diligence with your target audience, you should start to have a pretty good understanding of when and where they’ll be on social media. This Hubspot blog has some useful statistics on social media platform audiences.


Analyze How Well it Performed

One of the biggest reasons so many people are flocking to social media for event promotion is because of the ability to analyze data. With a platform’s analytics, you can see how many people you’re reaching and how many are engaging with your event-related content.

These elements of a social media strategy are important for any event to perform well on social media. If you’ve followed the steps and observed your results carefully, you should see a return on your endeavors. Now that you’ve read about the basics, you should be ready to spread the word about your upcoming event at the St. Cloud River’s Edge Convention Center.