Wednesday, May 10, 2017

How to Successfully Promote A Company Event on Social Media

A lot of work goes into planning a company event. After you’ve set an agenda, allocated a budget, chosen your amenities, and constructed a backup plan, it’s time to do some promotion. The goal may be to help your company increase brand awareness or attract more engagement. Whatever your goals are, using social media to share your event with others is essential in today's business environment. Keep reading for some essential elements of a social media strategy and some pointers geared toward promoting your event.


Plan Your Social Strategy

Most great things often require a plan. Start by identifying your customer base and deciding how they can benefit from your event. You can use the characteristics of your target audience to reach a great number of people effectively in Facebook’s audience targeting. You’ll often find that using social media to its fullest potential will require a bit of extra money from the budget, so be sure to set aside some extra cash to promote your event. 

Create Meaningful Content for Your Event

If your event is recurring, there are a few things you can do to kick off your social media involvement. If you’ve taken photographs or shot videos in the past, now is definitely the time to share, post, and pin them as a reminder to your audience. If others have written testimonials about your event, using them in your posts can be extremely effective. You’ll also want to make sure that your content is easy for viewers to read and visually pleasing. Canva and PicMonkey are commonly used tools that you can use to create some attractive social media graphics.

Some other examples of types of content include:
  • Finding influencers to share your event
  • Creating an event hashtag
  • Using quotes from speakers attending your event 
  • Going live on Facebook or Instagram
  • Offering early bird specials or discounts 

Hold an Online Contest

Giveaways and contests have been very common on social media, so constructing a simple one to giveaway free tickets to your event can get your audience excited. Be sure to check each social platform’s rules before running a contest.

You can find more information about running a social media contest at

Distribute Your Content in the Right Places

Not every company attracts the same people, and not every platform has the same audience. For instance, if you would like to attract mothers ages 30-50 to an ecommerce site, Pinterest would be a great platform to utilize. If you’re looking to attract teens and young adults, schedule your posts for times they would be most active on social media, such as after school or later in the evening. If you’ve done your due diligence with your target audience, you should start to have a pretty good understanding of when and where they’ll be on social media. This Hubspot blog has some useful statistics on social media platform audiences.


Analyze How Well it Performed

One of the biggest reasons so many people are flocking to social media for event promotion is because of the ability to analyze data. With a platform’s analytics, you can see how many people you’re reaching and how many are engaging with your event-related content.

These elements of a social media strategy are important for any event to perform well on social media. If you’ve followed the steps and observed your results carefully, you should see a return on your endeavors. Now that you’ve read about the basics, you should be ready to spread the word about your upcoming event at the St. Cloud River’s Edge Convention Center.

Thursday, April 20, 2017

5 Questions to Ask Before Planning a Company Conference

Imagine you’ve been given the task of booking your company’s next big meeting and you’re not sure where to start. You can’t go over budget, you need a location that is convenient for everyone attending, but you still want to wow and impress. Event planning can be tricky, but with a few pointed questions, you can set up your next business conference with ease.

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What is the Agenda for the Meeting?

Knowing the agenda ahead of time is critical. Booking a holiday party, for example, will differ from a corporate conference. Understanding the goals your company wants to accomplish in their next get-together is important and knowing the task at hand will allow you to make a list of resources you’ll need to get started.

What is the Allotted Budget for the Meeting?

Before you get carried away with your list of event materials, it’s important to know your budget. If you want to save money on your next event, a little creativity can go a long way. One example of event planning thriftiness is to use paperless invites.

Which Amenities Will We Need for the Meeting?

To get a list started, think about the meeting’s agenda and talking points. Will you have a speaker? Will there be multiple speakers? Is there ample parking available? What kind of technology will you need? While you probably have a good picture in mind, this may save you from overlooking a key part of what you need for a company gathering.

How Should I Promote My Event?

If your event is a company-wide get-together, sticking with email should be completely safe. If the budget and theme allows, a mailed invitation could spice things up. But what if your company is promoting an expo or trade show? You’ll need to meticulously plan a marketing strategy to attract the right attendees.

Do I Need a Contingency Plan for My Event?

If your event doesn’t go as planned, relax. In event planning, an important thing to remember is that leaving an option for things to go wrong increases its likelihood of happening, so a good plan B is a must-have. Visit for ideas on creating the perfect contingency plan.

You’ve made your list, checked it twice, and have a few extra tricks up your sleeve. If you’ve asked yourself these key questions and prepared in advance, your organization’s conference should go off without a hitch. Be sure to subscribe for more tips on event planning and view the available rooms at the St. Cloud River’s Edge Convention Center for your next company meeting.

Tuesday, March 28, 2017

The Time to Book Your Company Holiday Party is Now!

As spring finally comes into full swing, the last thing most people are thinking about is the holiday season. The snow is gone, your holiday debt is nearly paid off, and that neighbor down the street finally took down their holiday lights. So, why would you start to think about the holiday season now?

As one of central Minnesota's premier event headquarters, there's no better place than the St. Cloud River’s Edge Convention Center to host your company holiday party. Below, you’ll find reasons why many companies choose the River's Edge:
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Large Gathering Spaces
Whether your business has 20 employees or hundreds, you’ll be able to find a suitable room to host your holiday party. Along with the reservation, you’ll have access to our equipment rentals, ensuring your event will be one the office will remember.
Convenient Location
Being located in the heart of historic downtown St. Cloud has its perks. Your party has access to a variety of caterers and decorators located nearby, making it easy to celebrate in style with quality food and decor.  Access to our parking facilities, as well as close distance to hotels make it easy to enjoy the holiday experience with coworkers and family.

Book Your Office Holiday Party Now!
When should you book your office party? Many organizations in central Minnesota start booking their holiday get-together at the beginning of spring.

It’s no surprise that dozens of companies trust the River's Edge Convention Center with their holiday parties. It’s also not surprising that spaces fill up quickly. During the holidays, space becomes limited and time is short, so why not take the first steps today?

Contact the River’s Edge Convention Center on our website to get started planning.  

Monday, February 27, 2017

The Beaver Island Trail Extension Brings More Excitement to the River’s Edge Convention Center

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Construction recently finished on a very exciting project in downtown St. Cloud; the Beaver Island Trail extension. The grand staircase to enter the new trail is located on the Northside - right behind the St. Cloud River’s Edge Convention Center on your way down to the river.

While attending an event or conference at the Convention Center or simply being downtown, you can now take a stroll alongside the Mississippi and enjoy the sights. It is a whole new way to appreciate and experience the river and downtown St. Cloud. This is yet another reason why we are excited about the upcoming season at the River's Edge!

The Beaver Island Trail connects the highest traffic areas of downtown. Mayor Dave Kleis says, “From St. Cloud State University to St. Cloud Hospital you now can walk, bike, roll, or stroll without crossing a roadway. You can do that on the trail for the first time.” This is all in an effort to make St. Cloud more pedestrian friendly and invigorate our downtown atmosphere.

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The River’s Edge Convention Center has been involved with this initiative, sincerely promoting the idea of making St. Cloud Greater. Funding for the extension came from the Convention Center expansion project, as well as a federal grant and half-cent sales tax dollars.

The trail will eventually connect to the Lake Wobegon trail system, allowing pedestrians and cyclists to enjoy hundreds of miles to venture. In an interview with WJON, Mayor Dave Kleis noted that Centracare has also committed to extending the Beaver Island Trail in the future; the plan being to build from behind the St. Cloud Hospital all the way to the Sauk Rapids Bridge.

There are a lot of things to look forward to coming up at the River’s Edge Convention Center. Join us this year by attending an event or hosting one of your own and enjoy the new Beaver Island Trail while you’re in the area.  

Thursday, January 26, 2017

The St. Cloud Wedding Expo Returns to River’s Edge

On January 15th, the St. Cloud Wedding Expo brought in over 90 vendors to the River’s Edge Convention Center, creating an incredible atmosphere for soon-to-be newlyweds in the center of Downtown St. Cloud. Hundreds of forthcoming brides and grooms experienced the latest trends in wedding food, fashion, and decor and found inspiration for the wedding of a lifetime.

We would like to give special thanks to Geyer Wedding & Event Rentals for decorating the Herberger Suite for reception demonstrations. Experiences like these give brides and grooms a hands-on look and clear expectations of their upcoming nuptials. Not only does this give couples clearer choices, but it gives them peace of mind.

Once again this year, Sauk Rapids’ Granite City Lumberjacks donated a few dashing fellows to participate in the runway show. Sponsors of the runway show included Tip Top Tux, Celebrations Bridal & Formal Wear, & Mantra Salon & Spa.

Did you miss out on the wedding expo this time around? Don’t worry! The St. Cloud Wedding Expo is held twice a year, so be sure to mark your calendars. The next illustrious event will be held on September 24th from 10 AM - 2 PM and January 14th, 2018. These events will take place in the spacious Terry Haws Rooms A & B covering over 30,000 square feet for wedding inspiration.

If you’re in the process of planning a wedding, the River’s Edge Convention Center offers a truly memorable Minnesota wedding reception site in a wide variety of sizes, setups and celebration styles, as well as an unforgettable view of the Mississippi River. Unlike many other venues, you can book your wedding at the Convention Center within 12 months of your I Do’s - with easy access to our list of Caterers and Decorators.